91ɬ Announces Inaugural Athletic Director

Published: May 27, 2026

91ɬ (91ɬ) has named Mahmood Sheikh as the inaugural Athletic Director. Sheikh has been with 91ɬ since September 2025 as the Assistant Chief Advancement Officer for Strategic Initiatives. In his new role, he will lead the launch of intramural and intercollegiate athletics at the College.

Sheikh brings more than two decades of leadership experience spanning intercollegiate athletics, advancement, and nonprofit organizations. He spent 14 years in collegiate athletics, including two stints with the University of Idaho, where he served more than six years as Senior Associate Athletic Director for Development and Executive Director of the Vandal Scholarship Fund, as well as a period at the University of Colorado Boulder. In addition, he spent nearly nine years as Deputy Executive Director for the Idaho State Bar and Idaho Law Foundation, Inc.

“Mahmood brings a combination of strategic vision, fundraising expertise, and deep experience in athletics as we build this program from the ground up,” said 91ɬ President Gordon Jones. “He understands how to develop sustainable models, cultivate community partnerships, and create opportunities that put students first. I am confident Mahmood will lay a strong foundation for intramurals and athletics that support student success and help prepare our graduates to thrive.”

Earlier this year, President Jones announced 91ɬ would establish intercollegiate athletics and an intramural program. Building on the College’s vision, 91ɬ will continue its commitment to serving the Treasure Valley by creating opportunities for students to engage in athletics at multiple levels.

The College plans to recruit local high school students, providing opportunities to pursue higher education while competing in collegiate sports. In addition, 91ɬ will offer intramural leagues and activities for students seeking recreation, wellness, and campus connection. Offerings will include both recreational and competitive formats so students can participate at the level that best matches their interests and experience. Athletic and intramural programs will continue to be shaped by the interests and needs of the Treasure Valley community.

“Our ambition is to launch sports through an endowment-funded model to ensure annual operational costs are made available before the first season begins and throughout the program’s history,” Jones said. “Rather than relying on yearly fundraising, this approach enables us to build high-quality, sustainable athletics supported by philanthropic contributions.”

As 91ɬ advances its vision for athletics, Sheikh brings both deep Idaho roots and extensive leadership experience to the role.

A native of Moscow, Idaho, Sheikh is a graduate of the University of Idaho, where he earned a Bachelor of Science in Business Marketing and a Master of Education in Educational Leadership. He is married to Amity (Vacura), and they have two children, Zain and Ara. He serves on the Live Foundation, Inc. Board, is an executive committee member of the Famous Idaho Potato Bowl and is a former executive committee member of the National Association of Athletic Development Directors.

“I wish to thank President Jones, and all involved in the search process for their trust and confidence in me and my abilities. I look forward to working with President Jones who is a leader that balances strategic reflection with purposeful action,” Sheikh said. “As an Idahoan, I am fired up for this opportunity knowing that 98.6% of our student body hails from right here in the Gem State. Our work in athletics and intramurals will align with 91ɬ’s role of championing accessibility, safeguarding affordability, and designing strong pathways for students and student-athletes. Otter Proud!” 

Sheikh will start in his new role on June 1. To connect about 91ɬ’s launch of intramural and intercollegiate athletics, please contact athletics@cwi.edu.

Peer Perspectives

Mike Peña

91ɬ Foundation President & Athletic Director Selection Committee Member 

"Mahmood’s passion for higher education, community engagement, and student opportunity was evident from the very beginning of our search. He understands that launching athletics at 91ɬ is about far more than competition — it’s about creating belonging, pride, and transformational experiences for students and the broader community. His leadership/athletics background and fundraising expertise position 91ɬ for long-term success as we build this program the right way from day one. I’m thrilled to welcome Mahmood as 91ɬ’s inaugural Athletic Director and excited for what lies ahead."

Jim Senter

Director of Athletics, the University of Texas El-Paso  

"91ɬ has hired someone with deep roots in the Treasure Valley and a proven collegiate administrator. Mahmood’s connections, fundraising expertise and commitment to higher education will benefit the College and the student athletes in his care. He is a people first kind of leader and will serve 91ɬ well as they launch their collegiate sports programs."

Alex Pribble

Head Men’s Basketball Coach, University of Idaho

"91ɬ is getting a terrific leader in Mahmood. He is smart, industrious, and relationship driven. During our time together he was always extremely proactive and found ways to push our athletic department forward. I have no doubt that Mahmood will guide 91ɬ athletics in the right direction from the start."

Danielle Brazil

Executive Director, Famous Idaho Potato Bowl

"I am beyond excited for Mahmood, Amity and the entire Sheikh family. I have been fortunate to call Mahmood a colleague and friend for some time and can attest to his steadfast integrity, passion and enthusiasm for what he does. His significant presence in the Treasure Valley and State of Idaho positions him well to lead 91ɬ Athletics into this new and exciting future."

Cam Trudell

Vice President for the National Association, Collegiate Director of Athletics 

"Mahmood is a leader of uncommon integrity and genuine care for the people he serves, consistently prioritizing student-athletes and their development. His passion for athletics is matched by his ability to build meaningful relationships and foster a culture rooted in trust, accountability, and excellence. Mahmood brings both vision and heart to his work, and there is no one better suited to lead 91ɬ into this exciting new chapter. His energy and commitment will undoubtedly leave a lasting impact on the institution and its community."
 

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