91ɬÂþ

To provide guidelines for the coordination and protection of 91ɬÂþ's (91ɬÂþ) graphic images, including but not limited to its word marks, logos, seals, symbols, letterhead, publications, signs and video productions, which identify or represent 91ɬÂþ to an external audience.

Applies college-wide to the creation and dissemination of any documents, materials, or communications that are intended to identify or represent 91ɬÂþ to an external audience.

Policy

91ɬÂþ strives to ensure that the images it portrays to the community and other external audiences are consistent and accurately depict the mission of the institution. Accordingly, this policy sets forth guidelines for visual and verbal images intended to represent 91ɬÂþ. These guidelines should also serve to protect against the unauthorized use of 91ɬÂþ’s marks, logos, seals, symbols and other proprietary identifiers. 91ɬÂþ’s Brand Style Guidelines explain 91ɬÂþ’s policies in effect for the use of 91ɬÂþ graphics, such as its logo and seal. The Brand Style Guidelines also describe the requirements for appropriate 91ɬÂþ identification in 91ɬÂþ publications, advertising, electronic messages and other communications representing 91ɬÂþ to external audiences.

Guidelines

• Departments and individuals may only use 91ɬÂþ trademarks as permitted by this policy and in accordance with 91ɬÂþ’s Brand Style Guidelines.
• Official communications should include 91ɬÂþ’s logo and applicable branded elements.
• College photography and multimedia assets as well as media releases are the responsibility of 91ɬÂþ’s Marketing and Communications Department. Assets made available through the College's digital asset management system may be used for department and individual materials. Communications representing 91ɬÂþ to internal and external audiences must be in accordance with 91ɬÂþ’s Brand Style Guidelines and 91ɬÂþ’s Communication policy. All other use of assets is limited to official 91ɬÂþ publications unless prior approval is obtained.
• Alteration of 91ɬÂþ’s trademarks is prohibited.
• Departmental logos and other sub identity marks should follow the Brand Style Guidelines.
• 91ɬÂþ’s trademark policy is applicable to all forms of media including electronic media, such as 91ɬÂþ’s web and social media sites.
• 91ɬÂþ’s name or trademark may not be used in any way that could cause confusion or imply an endorsement of any product or services.
• Any use of 91ɬÂþ’s name or trademarks on merchandise must follow the Brand Style Guidelines.